HOWTO: Setting up the In Stock Alerts app on your e-commerce store

Thank you for installing the In Stock Alerts app on your e-commerce store. We’ve made it simple to set up the app via a wizard, here is some supporting documentation on how that works:


As soon as you install the app, you will be taken through the Setup wizard. There are 3 steps in the Wizard – Product Page Configuration, Email Service Provider Configuration and a final Confirmation step to publish the app live on your store.


On the first screen, click CONTINUE to get started with the setup.


This step in the wizard is how the “Email me when available” button should look in the Product pages. By default this “Email me when available” button will appear next to the Sold out button on the product page.

  • APPEARANCE : We give you the options to choose from different button styles of how the “Email me when available” button should appear in the product pages. The color of the button/icon is determined by the color that you picked in step 1 of the Wizard. Here are the options
    • Icon + label as a button (default option)
    • Label as a button
    • Icon only
  • COLOR : This is the default color that will be used for the button and icon. Clicking on the color block will open up the color picker. You can either pick a color via the picker, or enter a hex code that matches the color scheme that you use in your store
  • LABEL: This will show up only if there is a label chosen in the APPEARANCE step. This is the text that will show on the button.
  • TOOLTIP: This is the text that will show when a shopper hovers over the button.

Click CONTINUE to move to the next step



Once a product comes back in stock, we will send automatic emails to all the shoppers who have subscribed an alert for that product. This step in the wizard is for configuring who that email will be sent on behalf on.

  • FROM NAME – This will be the From name of the sender
  • FROM EMAIL – This will be the email address that we will be set as the “Reply to” in all emails.
    • You will need to validate your email. This is to ensure that someone else is not using your email ID by mistake.
      • You will receive a confirmation email on the login that you have logged into the store with
      • Just click on the confirmation link and you are all set.
    • If you have chosen a Email service Provider, this address will be set as the FROM email address
    • If you have chosen Swym to send the email then it will be sent from “”
  • CHOOSE EMAIL SENDER OPTIONS – You can use your own Email Service provider to send the options or let Swym send on behalf of your store. We support the following ESPs
    • Mailchimp
    • Klaviyo
    • Bronto
    • DotMailer
    • Amazon SES
    • SendGrid

          Note: Please ping us if you are using some other ESP and would like us to integrate with that.

  • PREVIEW EMAIL – View a sample email template and see how it renders. This email is from our test site and hence it will show the product from our test site.
  • SEND TEST EMAIL –  Optional,  send a test email and check how the email renders. The test email would be sent to your store’s admin email address. With the Pro and Premium plans, you can customize your email templates based on your preferences

Click on  ‘CONFIRM SETTINGS’ to save settings and there – your store is now ready to allow shoppers subscribe to alerts. For paid plans, we will automatically send emails when an out of stock product comes back in stock.

You are all done !!! This is the last step in your Wizard

  • VIEW IN STOCK ALERTS ON YOUR SHOP : This will launch a browser session to your store so you can check the In Stock Alerts settings and make sure its configured just the way you wanted it.
  • ADVANCED CONFIGURATIONS : This is the Settings page which has a few more advanced settings. This is also the page you will land on when you come back to the Swym Dashboard ->Settings page in the future if you’d like to make any changes to your Settings.

Testing your In Stock Alert emails( PAID PLANS)

To test the In Stock Alerts app on your e-commerce store, you will need to go to an Out of stock product page and  subscribe for alerts. Next, you will have to replenish stock for one or more products. We suggest using test product(s), that you can delete right after you test the app and not disturb the current inventory or pricing setup.

    • Ensure that the product has the ‘Quantity’ set to ‘0’ in the ‘Inventory’ section
    • From the product details page, click on the “Email me when available” button and provide the email address to receive the back in stock alert
    • Now from the store’s admin console, increase the ‘Quantity’ for that Product and ‘Save’ settings
    • You should receive a back in stock alert at the email address you had provided


Don’t forget to check the ‘Metrics’ from the Dashboard. The dashboard pulls together some smart insights about your website’s overall engagement as well as specific metrics for your In Stock Alerts app, and you can use this data to further hone your online marketing strategies.

The cool thing about ‘In Stock Alerts’ app is that you can not only send relevant emails to your shoppers, but also get visibility into which of your products are the most popular (based on the number of users that are subscribing to alerts for them), what kind of alerts are generating the highest engagement, and who your most active users are. Sending price drop, back in stock and other product alerts can be an effective tool in your marketing armory, especially when you are looking to drive seasonal/holiday demand in a cost-effective fashion.As with all our products, In Stock Alerts includes a FREE TRIAL for 14 days, so please try it out and let us know what you think.


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