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Integration Summary

The Swym Mailchimp integration enables you to personalize your email campaigns based on your customer’s shopping journey.

Send automatic product back-in-stock notifications, price drop and low stock alerts on items in their Wishlist, browse & cart abandonment emails and more to engage your customers better and improve conversions. Using the integration, you can also capture customers’ email addresses via the Swym apps, and allow customers to sign up for your email newsletters.

Scope of Integration

The Swym integration with Mailchimp has two parts to it. The first is to be able to capture user email in the context of these apps, and allow customers to opt-in to be automatically added to your store’s subscriber list. The second aspect of the Swym-Mailchimp integration is the ability to send these personalized trigger emails from your Mailchimp account.

How It Works

Once your Mailchimp account is connected to your Swym app, the app will handle both aspects – any users that opt into receiving your email marketing campaigns will be automatically added to the specified list, and trigger automatic emails based on the rules you’ve configured for your store. You can view reports and analytics on the emails sent via the app from the Swym App Dashboard as well as your Mandrill Dashboard and track how your campaigns are performing.


The Swym-Mailchimp integration requires the following conditions to be met:
1. A Mailchimp account with Mandrill enabled for transactional emails with API keys configured for both Mailchimp and Mandrill. You can follow the steps outlined here for obtaining your Mailchimp API key, and these steps for your Mandrill API key.
2. The appropriate Swym app installed on your store, with a paid plan activated for the app. Simple email-list integration is available on the Starter plan, but automatic sending of triggered emails from your Mailchimp account requires the Pro plan or higher.

Frequently Asked Questions

The Mailchimp Integration is supported by the Back in Stock Alerts, Wishlist Plus and Triggered Messaging apps at this time.

Yes, the Swym Mailchimp integration is only supported on our paid plans. The ability to add subscribers to your email marketing list from the app is available on all our paid plans. To send email via your Mailchimp/Mandrill account using the app, you’ll need to be signed up for our Pro plan or higher.

You can only send these triggered emails via your Mailchimp account if you have the Mandrill Transactional Email API enabled for your Mailchimp account. Mailchimp requires that you have Mandrill enabled to be able to send transactional email. Please review this documentation on the Mailchimp site for more information in this context.

Still have questions?

Looking for more specifics on our technology integrations? Please review our help documentation, or email us with your question.