The Best Wishlist App Available

Improve your shoppers’ experience and bring them back to your site with personalized marketing campaigns.

Wishlist Plus Users Spend More

20 to 30%

Better Conversion Rates

36 to 50%

Higher Order Sizes

Watch a brief overview

Play Video

Features That Solve Your Unique Challenges

Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return. A deep set of features makes it the best wishlist available. 

Access Wishlist From Any Device

Easily sync wishlist activity across devices, including your Tapcart or Plobal app.

Easy Customization

Use it out of the box in 5 minutes, customizing the look and feel to seamlessly integrate with your site. Leverage our extensive Javascript and REST APIs to customize or extend your wishlist functionality.

Group 11

NEW: Save for Later

Reduce cart abandonment by enabling your shoppers to move products they aren’t planning to purchase immediately to a Save for Later list.

Use Your Own ESP

Leverage our integrations with the most popular Email Service Providers. Send emails from your own domain and integrate campaigns into your normal flow.

Multiple Wishlists

Let your shoppers organize their favorites into multiple lists. When items are added to a wishlist they can choose which list to add it to or have the option to create a new list.


Share Wishlists with Friends and Family

Shoppers can share their wishlist with friends and family, either through email or through social media like Facebook, Twitter and more.


Social Proof

Add social proof to your product detail page by showing the number of times an item has been added to wishlist.

Personalize Customer Accounts

Drive purchase intent by presenting customers with a personalized account page that displays their wishlisted, recently viewed, saved to cart, and previously viewed products that are now back in stock.

Support for Anonymous Users

No login needed for your shoppers to add to wishlist. You choose whether to enable for all or limit to logged in shoppers only.

Mobile Optimized

Intuitive and easy to use out of the box for mobile shoppers.


Connect with customers and boost sales with SMS messaging that integrates seamlessly with your store.

Bring Customers Back

Wishlist activity is a powerful signal, allowing you to power highly effective personalized email and ad campaigns.

Automated Reminders

Easily configure high performance automated reminder emails for abandoned wishlists.

Social Re-engagement Campaigns

Enable Facebook and Instagram campaigns based on wishlist activity.

Powerful Email Triggers

Send contextual emails such as ‘low in stock’ and ‘price dropped’ for favorited products to bring shoppers back to your site (Pro plan and above).

Grow Your Email List

Intelligent opt-in pop-up nudges shoppers to save their email address.

Insights and Analytics

All the information you need to understand how your wishlist is performing and what your customers are up to.

Intuitive Dashboard

Smart dashboard providing you with high level metrics on wishlist activities for your store.

Powerful Reporting

Rich insights into your most engaged customers and their favorite products.

Check out our Shopify wishlist app comparison for an in-depth breakdown across over 15 features.

Over 20,000 merchants use Wishlist Plus to improve their shoppers’ experiences

Swym has played a core role in our e-commerce shopping experience for 4+ years now. As a brand that likes to be at the forefront of the newest technologies and features, we have looked to Swym to help inform our strategic growth plans, time and time again.
Robby Facer
Unique Vintage, Director of Brand and Digital Marketing

Leverage Wishlist Activity to Re-engage Shoppers

Send low stock, price drop and reminder notifications for wishlisted products to bring shoppers back to your site.

Enable Facebook and Instagram campaigns based on wishlist activity.

What other merchants are saying about Wishlist Plus

Juniper & Scout
Juniper & Scout
Read More
I don't know why I waited so long to add this app, it's wonderful! I have to say, the customer support is top-notch as well. They quickly replied to my help request and set everything up for me exactly how I'd hoped. Highly recommend!
Ring Concierge
Ring Concierge
Read More
Customers love using this and the app is easy to install. Customer service is great when I have questions.
State & Liberty
State & Liberty
Read More
The support for this app has been phenomenal - incredibly easy to set up with their help and they are always available. Highly recommend this app to anyone looking for a high-scale wishlist and who takes their store seriously.




Platform Integrations

The Swym platform integrates with all the leading ecommerce platforms so you can easily enable these capabilities on your site. Install and configure any of our apps on your site with a few simple steps and have these powerful features live on your site in minutes.

Many other platforms supported, including Salesforce Commerce Cloud and Oracle Commerce Cloud.

Technology Partners

Take advantage of the breadth of seamless integrations offered by the Swym platform with the tools and products you already use. Our apps help you target your customers with the most relevant context via any of your marketing channels.

“We are very happy with Wishlist Plus features and the integration that they provide with Klaviyo. We wanted to be able to brand our wishlist emails in the same style as our campaign sends; we have the ability to do so with the integration that Swym and Klaviyo provide. We are very happy with our results!"
Alexandra Caldwell
Digital Manager at Credo Beauty

Powerful API

Our full-featured Javascript APIs allow you to completely customize and extend the experience of any of our apps. Get in touch with us for details on how we can help you build a truly unique and engaging experience for your most loyal customers.


Join over 31,000 brands that use Swym


Pick the Wishlist Plus plan that’s right for you based on your feature requirements and your monthly session volume.


Klaviyo, Omnisend, Mailchimp / Mandrill and HubSpot integrations available on Pro plans and above. Optimizely, dotDigital, Sailthru, Listrak, ReSci and Cordial integrations require an Enterprise plan.

Need more volume?

Our Enterprise plan includes premium hosting infrastructure for our app, unlimited app usage quota, 24x7 customer support, our full suite of data integrations and access to a dedicated Customer Success Manager.