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Customer Data and Marketing Platform for Retail

The Swym + Ometria integration enables you to send event-triggered emails based on customer actions.

From wishlist reminders to low stock alerts for wishlisted products to back in stock alerts, these targeted emails drive sales and boost customer engagement.

What is Ometria?

Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey.

It combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.  


Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyze a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.


They are trusted by the fastest-growing retail brands in the world such as, Steve Madden, Hotel Chocolat, Pepe Jeans and Feelunique.

Integration Summary

The Swym x Ometria integration lets you automate the following: 

  • Wishlist reminder emails

  • Event-triggered price drop emails for items on a wishlist 

  • Event-triggered low stock alerts for items on a wishlist

  • Back-in-stock alerts for wishlist items

  • Back-in-stock reminders

  • Share wishlist emails

  • Coming soon campaigns

Drive more sales with personalized emails that combine Swym shopping journey data with Ometria’s data-driven marketing campaigns.

Join over 31,000 brands that use Swym


Integration Scope

The Swym + Ometria integration allows you to send targeted marketing emails from your Ometria account based on events that originate in a Swym app. 

Currently, it supports both the Wishlist Plus and Back in Stock Alerts apps.  

When customers browse your online store, these apps give them the option of creating/sharing wishlists and opting in for reminders about products that are currently out of stock. Actions your customer takes trigger events that Ometria uses to initiate marketing campaigns or reminder emails.

Better yet, the integration allows you to automate the process. 

You can fully customize your customers’ marketing experience by choosing which events trigger an automated campaign. The Swym and Ometria teams will work with you to enable and test each event. 

This allows you to focus on creating personalized flows and templates in Ometria to engage your customers and deliver a satisfying experience. 

Once your custom events are set up in Ometria, simply choose a Swym event trigger for your automation campaign, such as a customer creating a wishlist or requesting back-in-stock alerts.

Why You’ll Love the Swym + Ometria Integration

Customers are bombarded with generic email marketing every day. For your brand to stand out, you have to keep it personal. Doing so at scale can be a challenge. 

With Ometria’s powerful customer data and marketing platform and Swym’s data-driven engagement tools, it becomes a breeze. 

The Swym x Ometria integration streamlines your marketing workflow to save you time and money. 

While you’re busy enjoying increased sales and repeat visitors, your customers will love the personalized content being delivered to their inbox.

How to Get Started

If you’re interested in using the Swym + Ometria integration for your e-commerce site, we’re here to help!

Our support teams are standing by to start creating custom events and link your Swym and Ometria accounts. 

When you’re ready, just email us to get started.

Frequently Asked Questions

The Swym-Ometria integration is supported by the Swym Back in Stock Alerts app and the Wishlist Plus app. 

The Ometria integration is available on Swym Enterprise plans. 

Still have questions?

Looking for more specifics on our technology integrations? Please review our help documentation, or email us with your question.