The primary objective of the Swym-Klaviyo integration is to enable you to leverage your Klaviyo account to trigger and send emails & SMSes that originate from the Swym app through your Klaviyo account. The Swym apps help engage your customers in personalized fashion for your store by enabling capabilities that are targeted at simplifying their shopping journeys – such as our wishlist or a back-in-stock alerts app. For each of those apps, the Klaviyo+Swym integration enables you to send contextual emails to customers based on their individual context.

By integrating with Klaviyo, you can publish user context based on predefined Swym triggers to Klaviyo, and automate your email sequences to engage your customers based on that context. With this, the user context/data gets passed to Klaviyo based on predefined conditions (such as an Add to Wishlist action) and you can configure the automation sequence inside Klaviyo Flow that uses that data. While this involves additional steps to define those workflows, this integration can help you add significant sophistication to your flows by taking full advantage of the power of Klaviyo Flow by adding various conditions to individualize the messages.

In addition, the integration allows your customers to opt-in to be automatically added to your store’s subscriber lists within Klaviyo with their email address while engaging with the Swym apps.