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Personalize your email campaigns based on each shopper's journey

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Emma Bridgewater
Petal and Pup
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Integration Summary

Enable super-targeted, highly relevant email to drive more sales with the following:

  • Automatic wishlist reminder emails
  • Back in stock alerts on restocked products
  • Price drop and low stock alerts on wishlist items
  • Abandoned Cart emails
  • Browse abandon emails
 

Import and incorporate Swym shopping journey data into your Klaviyo Flow workflows. Capture customers’ email addresses via the Swym features by adding opt-in to alert forms.

Scope of Integration

The primary objective of the Swym-Klaviyo integration is to enable you to leverage your Klaviyo account to trigger and send emails that originate from the Swym app through your Klaviyo account. The Swym apps help engage your customers in personalized fashion for your store by enabling capabilities that are targeted at simplifying their shopping journeys – such as a Wishlist module, or a back-in-stock alerts app or a Shopping Assistant. For each of those apps, the Klaviyo+Swym integration enables you to send contextual emails to customers based on their individual context.

By integrating with Klaviyo Flow, you can publish user context based on predefined Swym triggers to Klaviyo Flow, and automate your email sequences to engage your customers based on that context. With this, the user context/data gets passed to Klaviyo based on predefined conditions (such as an Add to Wishlist action) and you can configure the automation sequence inside Klaviyo Flow that uses that data. While this involves additional steps to define those workflows, this integration can help you add significant sophistication to your flows by taking full advantage of the power of Klaviyo Flow by adding various conditions to individualize the messages.

In addition, the integration allows your customers to opt-in to be automatically added to your store’s subscriber lists within Klaviyo with their email address while engaging with the Swym apps.

 

How It Works

The Swym-Klaviyo integration is pretty straight-forward and our Support team will be available to help you with the configuration. All we need is your Klaviyo-verified public API key to complete the set-up. 

1. Integrate with Klaviyo Flow

To help you leverage the power of Klaviyo Flow for your automation sequences, we can configure triggers in the Swym app to send user events to Klaviyo whenever they occur. For instance, if a user adds an item to their Wishlist, an event with the relevant metadata will be triggered on the Klaviyo end. You can define your workflow to then act on this trigger, add other conditions that you see fit (such as a delay action of 24-hours) and a subsequent action to take – such as emailing the user with that Wishlist reminder. For these Klaviyo Flow sequences, you’ll need to incorporate relevant product attributes into the email template you use for the sequence. You can reference the properties from the event metadata in the following format to include in your email template:

Product Page URL – {{ event.ProductURL }}
Product Name/Title – {{ event.ProductName }}
Product Image URL – {{ event.ImageURL }}
 
Here’s the full list of event properties that are passed by the Swym trigger. The email template for your Flow email actions are identical to how you’d configure them for any of your other flows. For information on how to set up a flow, please refer to Klaviyo’s documentation here.
 

2. Add subscribers to your mailing list

Once the integration is enabled, you can allow customers to opt into your marketing subscriber lists. You’ll need to provide the List_Id that you’d like to add customers to, and we’ll configure your app settings to add to that list anytime they opt-in to receive your marketing campaigns.

Frequently Asked Questions

The Swym-Klaviyo Integration is supported by the Back in Stock Product Alerts, Wishlist Plus and Engage apps at this time.

Yes, the Swym Klaviyo integration is only supported on our Pro plan and higher. 

Still have questions?

Looking for more specifics on our technology integrations? Please review our help documentation, or email us with your question.

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