Leveraging the “afterglow” with Swym: Post-BFCM strategies

Did you know that orders touched by Swym actions had a 177% higher AOV than orders without Swym influence? 

And there’s more you can do!

Here are some tips and tricks to keep the steam going with post-BFCM engagement and conversion activities using data from Swym Back in Stock Alerts and Wishlist Plus:

  1. Send reminders

It’s no surprise that a lot of wishlists get built during BFCM time, but a lot of them are left abandoned. 

A great way to encourage users to complete their purchase is to send them reminders about the products they wishlisted but didn’t purchase. Wishlist Plus, automates these reminders for you!

If you haven’t already turned this feature on for ‘wishlisted’  or ‘saved for later’ items, then you should.

  1. Run personalized post-BFCM email outreach campaigns:

Did you know that 89% marketers see positive ROI by personalizing campaigns? Wishlist, saved for later and back in stock intelligence can be a great layer of personalization that adds rich product context to your outreach.

If you’re using any of our data integrations with marketing tools such as Klaviyo, you can create customer segments based on the product information that is passed on via Swym events.

If you’re not using any integrations, you can download data from the following Swym Reports and use it to personalize your post-BFCM outreach:

  1. Wishlisted products 
  2. Restock alert requests
  1. Engage your newly expanded marketing lists

If you had turned on the ‘Add to Marketing’ or ‘Guest Email Capture’ feature on your Wishlist Plus or Swym Back in Stock Alerts apps, your marketing list would’ve certainly grown in the BFCM period. The ‘Marketing List Opt-ins Report’ on Swym admin is where you can see this growth. 

Swym apps would’ve already sent this data to your ESPs or SMS service provider, as lists or segments that you defined. Make sure you leverage these newly captured, interested audiences by adding these lists or segments to your existing engagement or loyalty workflows.

  1. Retarget users on Facebook/Instagram based on wishlist activity or back in stock subscriptions

Social media retargeting can be a great way to stay on top of your customer’s mind to keep the BFCM engagement going. Swym’s Meta Pixel integration can add a layer of intelligence to these campaigns, making them more effective.

Take a look at this document to see how you can create ad campaigns on Meta based on a user’s wishlist actions or back in stock requests. 

We hope that this article gives you some ideas on how you can use customer preference and intent data from Wishlist Plus and Swym Back in Stock Alerts to continue engaging your customers post BFCM and bring in a steady stream of revenue!

If you have questions or need help, reach out to us on support@swymcorp.com and we’ll help you out!


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We're stoked to see your interest in using Wishlist Plus! You'll receive an email from our team shortly to take this ahead.

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