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Given that you are reading this post, I am going to assume that you are already leveraging Facebook Ads to drive traffic to your Shopify store. If you are not, you should certainly consider it [...]

Asking the question is the first step As a Shopify store owner, its a great sign that you are asking the question. And if you are not, then maybe you should be. Especially given the rapidly [...]

[This is the third post in our How to series – we recommend reading our introductory post on the subject first before reading this] As you know, Swym’s Wishlist+ app includes a [...]

Conversion Rate is one of the most critical metrics you are going to be tracking closely if you are responsible for the performance of an e-commerce store. Like it or not, it represents the [...]

It is no secret that the vast majority of visits to your e-commerce site are happening on a mobile device. And given that these devices are always on, always within reach, and filled with an [...]

Last week was the 2016 edition of the annual Magento conference, Imagine Commerce at the Wynn in Las Vegas. Personally, this was my first trip to Imagine and given how much of a focus the Magento [...]

At Swym, our mission is to help Retailers create a more engaging, seamless cross-channel experience for their shoppers. In an attempt to better understand consumer expectations in the context of [...]

Let’s face it – unless you are an email marketer, you probably don’t hold the email medium in very high regard. It gets the obligatory checkbox in every marketing plan – [...]

We thought it’d be interesting to ask our following question in a survey about customer expectations: “Do you receive the value you perceived when you signed up for these email newsletters from [...]