How to set up back in stock SMS+Email flows on Klaviyo

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How to set up back in stock SMS+Email flows on Klaviyo

Swym now supports back in stock alerts to be sent by SMS, through an integration with Klaviyo, for select merchants.

Once you have enabled the Klaviyo-Swym integration, chosen the triggers and set up the UI, you need to configure the flows on Klaviyo for the emails to start getting sent.

Read on for a quick walkthrough of how you can get this done with ease. For more information on Klaviyo flows, click here.

Prerequisites

Swym Starter plan and above
Klaviyo Account with Email+SMS plan
Swym-Klaviyo integration enabled

Configuring SMS+Email flows on Klaviyo for Swym Back in Stock Alerts:

Then click on ‘Create Flow’, and choose ‘Create from Scratch’

Type in the name you’d like to identify the flow by, and click on ‘Create Flow’

Click on ‘Metric’ from the left hand side of the menu

Search for ‘Swym’ under the ‘Choose metric’ section and choose the trigger you want to set up. There are 3 triggers available to you:

Back in stock alerts – This will trigger alerts to subscribed customers when the product is back in stock. To configure this flow, choose Swym-backinstock
Back in stock reminder alerts – This will trigger a reminder alert, after the first back in stock alert is sent. To configure this flow, choose Swym-backinstockReminder
Back in stock acknowledgement – This will trigger a subscription confirmation alert, informing the customer that their request for an alert is registered. To configure this flow, choose Swym-remindMe

If you are not able to see the above metrics, ensure that you have completed the ‘Send trigger to Klaviyo’ step (last point under 1.6 in our help document).

For this document, we will be choosing to configure the first trigger.

Note: You will have to set up each of these triggers as separate flows using these same steps.

Once you choose the trigger, click on Done at the bottom of the left hand side menu.

Next drag and drop ‘Trigger Split’ from under the Logic section on the left hand side menu

Choose ‘Medium’ under the ‘Dimension’ dropdown under the configuration section

Next choose ‘SMS’ under dimension value and click on Save.

Next, under the ‘Yes’ branch, drag and drop ‘SMS’ from under the Actions section

Next, click on the ‘Configure Content’ button, to edit the contents of the SMS that will be sent to subscribed customers. Then click on ‘Save Content’.

Pro Tip: You can personalize these SMSes by adding the relevant merge tags. Scroll to the end of the document to find a list of merge tags available to you for back in stock alerts.

Next, under the ‘No’ branch, drag and drop ‘Email’ from under the Actions section

Next, click on the ‘Configure Content’ button, to edit the contents of the Email that will be sent to subscribed customers. You can choose to go with plain text, use Klaviyo’s drag & drop editor or your own custom code.

For this document, we will be choosing text editor.

Edit your content. Then click on ‘Save Content’.

Pro Tip: You can personalize these emails by adding the relevant merge tags. Scroll to the end of the document to find a list of merge tags available to you for back in stock alerts.

Then click on ‘Done’ to the top right hand side of the screen.

You can now choose to add to these flows, as you want. Or if you’re done, click on ‘Review and Turn On’ from the top right hand side of the screen. Choose ‘Live’ from the dropdown under Action Status, then click on ‘Turn On’

Please ensure that you turn off ‘Smart Sending’ from the SMS settings that opens up on the left hand side menu clicking the SMS card.

Similarly, please turn off the ‘Smart Sending’ option for your Emails as well.

That’s it! Your flow is now set.

You can similarly also configure the flows for all the triggers you’ve chosen to turn on.

Here is a list of merge tags available to you on Klaviyo for personalizing your communication:

Data Element	Merge Tag	Example	What will this populate
UTC time of the event	{{ event.EventTime }}	2023-03-01T14:07:36Z	Time of subscription
Medium of the event	{{ event.Medium }}	sms	Medium that the subscriber has chosen
Product ID	{{ event.ProductId }}	42738631246058	Product ID of the item the shopper has subscribed to
Product Title/Name	{{ event.ProductName }}	Basic Logo Hoodie	Name/title of the product the shopper has subscribed to
Product Price	{{ event.ProductPrice }}	25	Price of the product the shopper has subscribed to
Product Quantity	{{ event.ProductQuantity }}	100	Quantity available of the product the shopper has subscribed to
Product Vendor/Brand	{{ event.ProductBrand }}	Swym	Vendor/brand that sells the product the shopper has subscribed to
Product Type	{{ event.ProductCategory }}	Apparels	Type of product the shopper has subscribed to
Product Variant ID	{{ event.VariantId }}	39419525955782	Product variant of the item the shopper has subscribed to
Variant Info/Details	{{ event.VariantInfo }}	Black	Details of the variant of the item the shopper has subscribed to
Variant SKU	{{ event.VariantSKU }}	SKU12345	Variant SKU of the product the shopper has subscribed to
Product URL	{{ event.ProductURL }}	https://demo.swym.it/products/copy-of-square-logo-hoodie?variant=39419525955782&swid=xVfoVkV Or__OsZ7xldBGV1BfZaQolJR9pUrjS2vE3R 0vVg0j9JfxlbOu0a-xgz7yAhIVYWxKALQMdOeykz6UesZxMlm gETaYRBcNjLM8u2hE9_OxYxq8CD-hfqunVn43&empi=7663771156714&epi= 42738631246058	URL of the product the shopper has subscribed to
Product Image URL	{{ event.ImageURL }}	https://cdn.shopify.com/s/files/1/0534/36 35/0662/products/smartmockups_kh3ht1 ld_1024x1024@2x.jpg?v=1616130049	Image of the product the shopper has subscribed to

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