SWYM FEATURE OVERVIEW
Use Your Own ESP
Event triggered emails based on wishlist activity are a great way to drive sales and traffic to your site. At a minimum, we recommend setting up reminder emails for shoppers who add items to their wishlist. Similar to abandoned cart messaging, these highly targeted campaigns perform exceedingly well.
In addition, we recommend setting up additional wishlist item campaign triggers for price drops, low stock and back in stock scenarios.
The Swym platform can send these messages for you, but there are a number of reasons you should consider integrating with your Email Service Provider (ESP). First, you’re able to send emails from your own domain name, adding an important level of familiarity. Second, with all campaign decisions being made in one place, you’ll be able to execute better overall. Finally, all of the campaign metrics will be captured by your ESP, allowing you to view all of your email campaign results in one place.
The Swym platform integrates seamlessly with a long, and growing, list of ESPs. Click the logos below to learn more about how they work and what they enable.