ENTERPRISE SUCCESS STORY
2X
Increase in their AOV
100X+
ROI on their SMS & Email flows
15%
Cart deletes recovered
How Willow Boutique moved to Wishlist Plus to get 100X+ ROI on their SMS and Email marketing
Industry: Lifestyle – Fashion & Accessories Country: United States Platform: Shopify Integrations: Yotpo, Meta
The customer and their requirement:
Willow Boutique is a chic online clothing boutique started by Chelsea Sommers in 2020 while she was still a full-time NICU nurse. Her side gig has now turned into a thriving business, and a customer favorite when it comes to giving their wardrobes a touch of the ‘Nashville Country’ aesthetic.
They were building a tech stack that would help them better connect with their customers, stay at the top of their minds, and give them special offers.
“We had a wishlist before that just lets customers “heart” a product to add to a list, and then it just sits there. It didn’t have a ton of features to engage the customer.”
They were looking for a replacement wishlist that would really help them use customer preference data to engage better with their customers.
The solution:
While looking for a solution, they saw that many of the brands they looked up to used Wishlist Plus. This intrigued them to explore what it could do. They found that Wishlist Plus went beyond just being a heart button, and instead was a feature-filled platform that added value to their techstack.
Here’s what made them take the leap to Wishlist Plus:
Better conversions with a native Yotpo integration
Email and SMS were the primary channels that Willow Boutique used to connect with their customers. And so Yotpo was a central part of their tech stack. The fact that Wishlist Plus was natively able to integrate with Yotpo became one of the biggest reasons for them to choose the app.
Where Wishlist Plus excels is the integrations with email, text messages, pop-up notifications and all these other channels that you can use to remind customers, or send different types of alerts.
Wishlist Plus allows them to send all of their customers’ wishlist data into the Yotpo platform. They were able to use this information to send more relevant and targeted marketing messages to their customers, including price drop, low stock and back in stock alerts.
The result? Flows using wishlist data are some of their top performing flows on Yotpo. In fact, the Wishlist Restock flow gets them 2X-3X the ROI vs their ‘Added to Cart’ flows and ‘Browse abandonment’ flows.
Wishlist actions are high-intent signals that ecommerce brands can use to effectively engage, convert and retain their website visitors. The ROI that Willow Boutique gets clearly demonstrates how merchants can drive better results with their SMS & email marketing flows on Yotpo by integrating with Wishlist Plus’ and using the intent data that it captures.
Optimizing remarketing & retargeting by adding wishlist data to Meta ads
Another important channel for Willow Boutique for connecting with their customers is social media – specifically Meta platforms like Instagram and Facebook.
With Wishlist Plus’ Meta Pixel integration, they can now serve dynamic retargeting and remarketing ads on Facebook using products that their customers have shown interest in.
We spend a lot of money on advertising, and I just know that the marketing team appreciates the data that they get (from Wishlist Plus).
Recovering cart deletes with ‘Save for Later’
Another feature that worked really well for Willow Boutique is the Swym ‘Save for Later’ feature. This robust feature allows customers to save an item for later, and easily move it back to cart to make a purchase when they’re ready. On average, Willow Boutique has been able to recover around 15% of cart deletes using this feature.
And so much more…
With Wishlist Plus, Willow Boutique also got access to customer engagement features such as customer accounts widgets to increase touchpoints and AI-based product recommendation carousels to personalize their customer experience. They also use Wishlist Plus to engage their customers by running win your wishlist campaigns.
Your app helps us do so many things outside the feature list, to engage customers and build a better experience
The impact
Willow Boutique experienced proactive support and found a partner that was invested in their growth with Swym.
I think you guys really want us to succeed and are always trying to help us enhance our customer experience. That’s what makes this partnership work.
Their move to Wishlist Plus paid off. Through Wishlist Plus, they see:
- 2X increase in their AOV
- 100X+ ROI on their SMS & Email flows
- 15% cart deletes recovered
Want to drive results like them?