Common Challenges of Replatforming From Magento to Shopify Plus, And How to Solve Them

ALT (Ease Your Shopify Replatforming Challenges With This Detailed Guide) 

Navigating Re-platforming Challenges

Discover the common challenges of the re-platforming process and gain valuable insights on how to overcome them effectively. Ease your transition with tried-and-tested solutions for a smoother, more delightful journey.

If you’ve decided to replatform chances are you’re already bracing yourself for challenges ahead. In this blog, we look at common migration challenges and explore tried-and-tested troubleshooting moves to overcome hurdles without a hitch. 

Top Magento to Shopify Plus Replatforming Challenges To Prepare For

  1. The challenge: Downtime and its consequences 

According to Gartner, 1 minute of downtime can cost an organization up to $5,500. As an e-commerce business downtime directly corresponds to loss of business. After all, if your store can’t be accessed, no purchases are happening. 

That said, downtime is a re-platforming reality. 


The fix: Time it right; communicate with customers

Analyze traffic on your online store to identify the least busy hours—when are people browsing and buying the least? Zero in on the longest low-traffic period during the day and week, and choose to do your Adobe Commerce/ Magento to Shopify Plus replatforming during that time. 

Prepare your customers for downtime by communicating the possibility of store unavailability.Be sure to communicate downtime hours and share grievance responses to all customer-facing employees, so they can handle any customer concerns smootjly. 

In case your new website is set to look and feel radically different, you could also choose to make a ‘campaign’ out of the replatforming. Some ideas include building buzz and anticipation about the upcoming website change through your social platforms, and email communications to existing customers.

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Organizing a countdown to the store opening is a great way to spread excitement. You could host the countdown timer on your website or include it in email subject lines! 

  1. The challenge: Wrong destination redirects (that drive customers away)

Replatforming means moving your online store to a new address—quite literally, in some cases, because some of your store’s individual page URLs could change due to your new website’s unique structure. This shouldn’t be a problem, because finding an online store isn’t exactly challenging. However, customers may have bookmarked pages and these will show up as invalid when your customer tries to visit them after you launch your new store. It’s like greeting potential buyers with a “Closed” sign, or the store shutters down. 

The fix: Audit and link to new content

To avoid access errors and their associated potential loss of business, you need to set up redirects from old URLs leading to your Magento store to new ones on your Shopify Plus store. This move helps you to preserve link equity and ensure a seamless transition for your customers. You can implement redirects directly from Shopify’s Navigation Menu. The process simply involves a couple of clicks and a quick entry of both old and new URLS. 

  1. The challenge: SEO disruption 

After all the hard work that’s gone into getting you a better position on SERPs, you wouldn’t want to lose out on your ranking after replatforming. However, altering your URLs can impact your search engine rankings. Search engines have already indexed your former URLs, so any modifications without appropriate redirection could result in your pages showing up as broken links. That’s why you need to review your backlink profile to minimize any negative SEO impact of migration—Shopify has a guide to help you perform a simple backlink audit

The fix: Move high-volume pages first (self-serve or partner up) 

Conduct a comprehensive SEO audit using tools such as SEMRUSH or AHREFs. This should help you evaluate the current state of your online store and blog. From there you can identify and rectify any issues related to content errors, internal links, and duplicate content before the migration process. Prioritize the migration of high-ranking content—this could be blog posts, landing pages product collections, or specific products. Identify the high-traffic and high-ranking keywords relevant to your website, and ensure that the new page content is optimized to maintain your ranking for these keywords. You can also hire Shopify experts for assistance, and get them to handle not just the migration, but also testing and quality assurance in migration. 

Read this case study about a company that not only maintained, but also increased SEO traffic as they migrated from Magento to Shopify Plus. The company had previously suffered a drop in traffic after moving from Magento 1.0 to Magento 2.0 without the necessary SEO guardrails in place, and wanted to restore former traffic levels post-migration. 

  1. The challenge: Data Integrity Preservation

It is natural to emphasize security considerations during replatforming. Without proper planning, testing, monitoring, and management procedures, you end up with a host of data migration challenges: you risk transferring inaccurate or valueless data from your Magento store to your Shopify Plus store. This can lead to significant time and capital wastage. 

Additionally, the absence of thorough evaluation and monitoring practices can compromise data integrity. Systems that rely on data can be compromised as a result. More critically, in today’s regulatory environment, you cannot afford to risk any data leaks that might result in a compliance failure, reputation loss or fines and penalties associated with privacy and data safety. 

The fix: A tried-and-tested data migration strategy 

Step 1—Plan and Process Approach: Start with a thorough plan to guide the data migration process. Evaluate available resources and data to ensure readiness and compliance with set criteria.

Step 2—Test and Clean Data: Prioritize testing and cleaning data before migration to identify valuable information and prevent potential issues. Use automated testing solutions to validate data accuracy and completeness before and after migration.

Step 3—Set Monitoring Workflows: Implement robust monitoring practices to track data sources and flows throughout migration. Continuous evaluation helps in promptly detecting and addressing issues, errors, and unauthorized changes, preserving data integrity and system performance.

Step 4—Effective Data Management: Enforce data management standards, rules, and responsibilities, especially during cloud migration. Ensure adherence to handling protocols with due consideration to security framework requirements during migration. Establish access controls, and implement data backup and recovery mechanisms to mitigate disruptions.

  1. The Challenge: Bridging feature and functionality gaps 

Third-party app integration challenges are fairly common, that is, it is pretty standard for third-party apps to be non-migratable. This means that some of your shoppers’ functionality favorites like wishlists, back-in-stock alerts, list-sharing capabilities, countdown timers, blogs, and reviews (among others) might no longer exist after you migrate from Magento to Shopify Plus. 

However, these features offer a desirable customer experience and are important to you. Back-in-stock alerts, for example, improve customer retention because they reduce the chances of your customer getting frustrated about an item being out of stock and purchasing from another website. Blogs give your customers tips and advice, while also giving you a chance to promote products and achieve SEO goals. Reviews enable buyer discernment, give unhappy customers a voice, and enable a better shopping experience. Countdown timers help you build anticipation (and FOMO!). 

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Additionally, some of these features give you access to valuable zero-party data. Wishlists, for instance, help brands overcome customization complexities and challenges by giving them insights into exactly what items the customer likes. A retailer can easily engage customers based on items on their wishlist. And these are just a few examples of the benefits of various third-party integrations. 

Reviews tell you exactly what your customers think of various products; and can guide your interactions and negotiations with third-party vendors that may supply these products. Alternatively, they become guidelines for your own quality checks. The blogs your customers read give you insights into their interests. If a customer is reading a blog on your site about baby products, it might indicate interest in these products, for example. 

The fix: Pre-empt, plug and play

This is an easy one!

Fixing third-party integration challenges with Shopify Plus is quick and straightforward. Ideally, you should list third-party apps and pre-empt gaps before you migrate from Adobe Commerce to Shopify Plus so that you can add necessary integrations as soon as you migrate to Shopify. 

Once you’re aboard, hop on to Shopify’s App Store and bridge feature gaps with a whole buffet of reliable platform integrations. Add anything from A/B price-testing features, to review functionalities, volume discount features, and announcement buttons in a few clicks. 

For example, if you wanted to add Swym’s plug and play Wishlist Plus, all you need to do is visit the app store, select Swym’s Wishlist Plus, and choose a plan—you’re up and running in minutes. 

Pro tip: Don’t forget to test the apps by rolling them out to customers! 

  1. The challenge: Terrain-training your team 

Shopify Plus is built with intuitive handling in mind. But your team is already used to a different style of doing things, and as such you need to accommodate for a natural process of unlearning and relearning amidst your migration from Adobe Commerce to Shopify Plus. Your customer support team might get new types of questions from customers, and they need to answer these quickly, confidently, and correctly—team training is a non-negotiable during migration. 

The fix: Use Shopify’s ready-made resources 

The primary areas you’ll need to train managers on include accessing reports, using register shifts, and managing staff permissions. Shopify has baked-in resources to help you tackle this. Check out the staff training guide and mobile app manual. Meanwhile, your business growth teams can obtain free access to tips and best practices on Shopify Academy

Additionally, work with your customer support team to place test orders and on changes that customers will face as they navigate browsing, purchasing, and paying.  Invest time and resources into getting this step right.  User training and adoption post-migration are going to be an influential factor in your new store’s success, and your customer service executives are key enablers in this process. This means that your customer support team needs complete confidence in their own knowledge so that they are in a position to handle troubleshooting post-migration. 

  1. The challenge: People resist change 

Your employees might bite back complaints because “teamwork is the dreamwork” and all of that, but what about customers? You want them to see your migration from Adobe Commerce to Shopify Plus for what it is—an attempt at ensuring the best possible experience for them. Nobody wants to hear criticism amidst a herculean task. But you’re likely to deal with an expected degree of change-related pushback when customers find that their accounts and account passwords have changed in appearance, or have experienced some degree of record loss that could occur amidst migration. 

The fix: Communicate the upgrade to customers 

Disseminate announcements about the planned migration and all the amazing conveniences that your customers will continue to enjoy and new functionalities that they will enjoy once you launch your new store. Find ways to make these announcements exciting

Communicate with customers in advance that they will need to change their passwords when the new site is launched. A lot of your customers likely undergo the minor inconvenience of system-mandated password changes at regular intervals; it is likely that they are habituated to this. The key is informing them to spare them the alarm of suddenly being asked to set a new password without any prior intimation. 

Pro tip: Don’t get into the jargon of migration/re-platforming, or even the names of the e-commerce platforms involved—simply share the exciting news about your new online store with added functionality. Focus on preparing customers for functionality and appearance changes. Include video guides and static guides (with pictures) on how account layouts will change, in your communication. Throw in helpful prompts like “you can find your <x feature> here now” and highlight these on your new site.  For new passwords, you can try adding a little pop-up near the sign-in button that says something like “New store; new passkey: If you previously had an account with us, you will need to create a password for our new store. It’s easy! Just click the Forgot Your Password link to set up a new password.”

Stress-free migration starts with Shopify 

Shopify helps migrating e-commerce companies with all the tools and tactics you need for a successful, seamless migration including seamless design and theme migration and a quick, intelligent, and responsive help center. Armed with Shopify’s resources and this guide, you are ready to embark on a migration journey that opens the doors to customer retention, operational excellence, and enterprise growth. 

As one among Shopify’s countless useful integrations, Swym is one cog in your migration wheel, driving customer convenience and easing change-related challenges. With Swym you’re one step closer to preserving customer engagement with full-featured Wishlists that you can plug and play to minimize functionality gaps. Similarly, you make another move in the right direction when you use Swym’s Back in Stock and Preorder Alerts that help you maintain dialogue with customers and boost sales. 

Choose from Swym and a wide choice of other third-party apps to ensure full functionality as you migrate to Shopify Plus. Hire experts to help you migrate with ease, or use detailed guides to migrate independently.  Freshen up your look and scale your business—with Shopify it’s seamless and stress-free. 

People also ask

What is migration in e-commerce?

E-commerce platform migration, commonly known as e-commerce re-platforming, entails relocating your e-commerce website from one platform to another, like from Magento to Shopify Plus, for example. This involves moving site data, website content, and any third-party integrations.

How long does re-platforming from Adobe Commerce (Magento) to Shopify Plus take?

It’s difficult to establish a universal timeline for re-platforming between any two platforms, whether it is Adobe Commerce/ Magento to Shopify Plus or any other two e-commerce platforms. This is because your re-platforming timeline relies heavily on the complexity and intricacies of your current infrastructure and the alterations required during the process. Enterprises are best placed anticipating a duration spanning from several weeks to several months, but this timeframe can be shortened with the assistance and expertise of a Shopify partner.

How should I approach re-platforming?

This is an overview of what your re-platforming approach should look like: 

This step makes sense when if you have a high volume of data or major design changes planned, or if you’re also planning an expansion as part of the new store launch, and are expecting to encounter scalability issues during migration

  • Check and clean your data. 
  • Migrate to staging. Overcome any design and theme migration hurdles here. 
  • Test that everything works as it should—place some orders. Test again. 
  • Go live. 

What measures can I take to prevent data loss or corruption during migration from Adobe Commerce to Shopify Plus?

Employee training sessions, stringent quality control measures, and effective validation protocols are essential for identifying and preventing human errors that could lead to data loss or corruption. Engaging with expert migration services can also be instrumental in averting data loss caused by human error during your transition from Adobe Commerce/ Magento to Shopify Plus. 

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