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The Swym Wishlist Plus app allows your customers to easily bookmark their favorite products, such that when they come back to the site, they can easily pick up where they left off. As you look to [...]

It is a widely acknowledged fact that deeper personalization in general drives significantly better engagement with your audience. This is just as true in e-commerce as it is in any other [...]

At Swym, we believe in helping you create seamless online shopping experiences by maximizing your Shopify store’s user engagement. A pinning problem that we see is the lack of relevant [...]

  Data indicates that the average value of a lost customer could be as high as $243. The same study from Kissmetrics suggests, it costs 7 times more to acquire new customers than to retain [...]

Abandonment rate, a tricky yet beautiful metric! I call it beautiful because if you understand this metric, it would clarify some parts of the biggest mystery in e-commerce history- why are my [...]

Customers interact with brands using multiple devices, through varied channels. As a result, there is an abundance of data along the dimensions of Velocity, Variety and Volume (the 3Vs that [...]

At Swym, our mission is to help Retailers create a more engaging, seamless cross-channel experience for their shoppers. In an attempt to better understand consumer expectations in the context of [...]

Let’s face it – unless you are an email marketer, you probably don’t hold the email medium in very high regard. It gets the obligatory checkbox in every marketing plan – [...]

We thought it’d be interesting to ask our following question in a survey about customer expectations: “Do you receive the value you perceived when you signed up for these email newsletters from [...]