Archives

It is a widely acknowledged fact that deeper personalization in general drives significantly better engagement with your audience. This is just as true in e-commerce as it is in any other [...]

At Swym, we believe in helping you create seamless online shopping experiences by maximizing your Shopify store’s user engagement. A pinning problem that we see is the lack of relevant [...]

  Data indicates that the average value of a lost customer could be as high as $243. The same study from Kissmetrics suggests, it costs 7 times more to acquire new customers than to retain [...]

Abandonment rate, a tricky yet beautiful metric! I call it beautiful because if you understand this metric, it would clarify some parts of the biggest mystery in e-commerce history- why are my [...]

Customers interact with brands using multiple devices, through varied channels. As a result, there is an abundance of data along the dimensions of Velocity, Variety and Volume (the 3Vs that [...]

At Swym, our mission is to help Retailers create a more engaging, seamless cross-channel experience for their shoppers. In an attempt to better understand consumer expectations in the context of [...]

Let’s face it – unless you are an email marketer, you probably don’t hold the email medium in very high regard. It gets the obligatory checkbox in every marketing plan – [...]

We thought it’d be interesting to ask our following question in a survey about customer expectations: “Do you receive the value you perceived when you signed up for these email newsletters from [...]