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Data indicates that the average value of a lost customer could be as high as $243. The same study from Kissmetrics suggests, it costs 7 times more to acquire new customers than to retain the ones [...]

[This is the second post in our Swym Relay: How to series – we recommend reading our introductory post on the subject first before reading this] Swym Relay is an engagement platform that [...]

Conversion Rate is one of the most critical metrics you are going to be tracking closely if you are responsible for the performance of an e-commerce store. Like it or not, it represents the [...]

Abandonment rate, a tricky yet beautiful metric! I call it beautiful because if you understand this metric, it would clarify some parts of the biggest mystery in e-commerce history- why are my [...]

It is no secret that the vast majority of visits to your e-commerce site are happening on a mobile device. And given that these devices are always on, always within reach, and filled with an [...]

Customers interact with brands using multiple devices, through varied channels. As a result, there is an abundance of data along the dimensions of Velocity, Variety and Volume (the 3Vs that [...]

Last week was the 2016 edition of the annual Magento conference, Imagine Commerce at the Wynn in Las Vegas. Personally, this was my first trip to Imagine and given how much of a focus the Magento [...]