Swym’s In Stock Alerts – why you should care

Data indicates that the average value of a lost customer could be as high as $243. The same study from Kissmetrics suggests, it costs 7 times more to acquire new customers than to retain the ones you already have. However, with shoppers becoming increasingly strapped for time, and with their attention spans becoming even shorter than before, retaining customers or turning visitors into customers has definitely become more challenging. It is more important than ever before to engage with them as early as possible, and to keep nurturing that relationship in a relevant, personalized fashion until they are ready to purchase.

You spend $$$$ to get shoppers on your site, which is huge – and you’ve crossed the even bigger barrier of getting them to navigate to your product pages. That’s significant, because it shows strong purchase intent on their part. Now, what happens when they find that this product they are interested-in is ‘out-of-stock’ or the price does not fit their current budget? They will likely leave to go look for it elsewhere. Sure, you might argue sending them newsletters might bring them back. But, how relevant are those emails for those sessions that they have abandoned?

Swym’s In Stock Alerts solves this pinning problem. In Stock Alerts is an intuitive Shopify app that allows shoppers to subscribe for product alerts such as ‘back-in-stock’. Shoppers automatically receive an email when you replenish the stock – and cha ching, they might just end up buying that item they were eyeing. Swym’s In Stock Alerts is customizable, so that you can customize the product alert template based on your branding requirements. You can configure email sender options when you setup your profile to have Swym send emails on your behalf, or you could choose to integrate with your own email service provider if you like. Most importantly, our comprehensive dashboard surfaces some very key metrics for you – powerful insights into your website activity, which products are the most popular from a subscriptions perspective, what kind of alerts are your users engaging with the most, and who your most active shoppers are etc.

At Swym, our mission is to help make it easy for your shoppers to engage with you, helping them pick up where they left off, enabling them to get the most out of every interaction they have with you. In our minds, delivering that delightful experience for them that removes any friction in their path is the only sustainable way to build that customer relationship and have it be rewarding for both you and your customers. The In Stock Alerts app is simply the next step on that mission we are on.

You can download Swym’s In Stock Alerts app here for your Shopify store, follow the simple steps to configure it and have it live on your site in a matter of minutes. As with all our products, In Stock Alerts includes a FREE TRIAL for 14 days, so please try it out and let us know what you think. Thank you as always for your support.

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Showing 4 comments
  • Tom
    Reply

    Hi, love the article, makes a lot of sense. I would love to try these apps, however wondering if useful . We sell one of a kind items so not sure if it would help. We sell the same type of items all the time but not the exact same thing. For example: Dining Tables, Entertainment Units and Buffets. They are always different colours and styles though as we buy second hand and upcycle. Would love to know if your product could help in some way and how. Thank you, Tom. Natural at Home

    • Arvind Krishnan
      Reply

      Thanks for the kind words, Tom – we appreciate the feedback. I checked out your site (looks beautiful btw, very nicely done!) and I did see a lot of products that were not in stock. So the In Stock Alerts app might be perfect – and one of the reasons we start with a FREE tier is to address exactly that concern you are raising. It gives you the ability to try it out at no cost, and if you see value, then you can always upgrade to the more sophisticated versions. The same is true for the Wishlist app as well, it’ll give your shoppers the ability to bookmark the items that they like (and in this case, I would imagine the purchase cycles are fairly long given the higher value and the home decor/furniture category), so anything that allows shoppers to save for later and helps them pick up where they left off when they do come back is valuable because it reduces friction in their journey. I would suggest trying out the FREE versions and seeing if your customers do engage with those modules – if they do, great, that’ll help you figure out how to engage with those shoppers in personalized fashion. And if they don’t engage, well, you can always delete the apps at that point. Hope that makes sense?

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  • […] At Swym, we believe in helping you create seamless online shopping experiences by maximizing your Shopify store’s user engagement. A pinning problem that we see is the lack of relevant interaction points that can bring shoppers back to your website. Swym’s Watchlist app for Shopify stores is yet another powerful capability to add to your user engagement toolbox that helps create these highly engaging interactions between your shopper and you. In our previous post, we talked more about this – What is Swym Watchlist and why should you care? […]

  • […] At Swym, we believe in helping you create seamless online shopping experiences by maximizing your Shopify store’s user engagement. A pinning problem that we see is the lack of relevant interaction points that can bring shoppers back to your website. Swym’s In Stock Alerts app for Shopify stores is yet another powerful capability to add to your user engagement toolbox that helps create these highly engaging interactions between your shopper and you. In our previous post, we talked more about this – What is Swym In Stock Alerts and why should you care? […]

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