Swym Customer Showcases – featuring Tanzee

Swym Shopify custome showcase- featuring Tanzee

“Our mission is to introduce original ideas and products to the market”

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The e-commerce industry has a wealth of new ventures that are designed around refreshingly novel ideas,  and it is especially inspiring to see these entrepreneurs solve a real-time problem. At Swym, we are all about building better solutions for our customers to enable them to pursue those lofty dreams. We consider ourselves incredibly fortunate to be working with some of these entrepreneurs via the Shopify platform given how well our goals are aligned in terms of driving value for our customers and enabling them to build amazing brands.. On that note, we are proud to feature our next Shopify customer showcase – TANZEE.

TANZEE is the bed slip that keeps bed sheets pristine and spotless, free of staining from spray tans, body moisturizers and oils. Its innovative slip design makes it easy to slide into a bed with a built-in pillow case and fold over to protect the duvet. Manufactured from fine quality, breathable microfiber fabric, Tanzee is lightweight and soft as silk, easy to wash, and won’t cause any streaked tans. For added convenience, each slip comes with an attached pouch that allows the Tanzee to fold back into itself for easy storage or for bringing along on holiday trips and sleepovers. We love the photography used for their products,  and the simple yet sophisticated look of their website.

An Interview with Madison – Founder, Tanzee

Tell us about your business – your mission and what made you start this e-commerce website?

Our mission is to introduce original ideas and products to the market. We hold our products at a certain standard and want people to feel luxurious and amazing when they use them! I was always obsessed with keeping my room clean and tidy with all white everything! In my teens I got really into fake tan – and I absolutely hated getting fake tan on my white bed sheets, I tried sleeping on towels or old sheets but it never did the job and it was really so uncomfortable. The idea came to me was one Friday night a few years back when I had just fake tanned. I looked at my beautiful clean bed and said “Why is there not something I can put onto my bed to stop my sheets from getting fake tan on them and then just take it out and wash it in the morning!” It was like a light bulb went off in my head, it seemed so ridiculous to me that in this modern day we were still putting up with getting fake tan all over our bed sheets.

So that night I didn’t sleep, I came up with everything lying in bed, I had come up with the name Tanzee (spin off of onsie and tan), colour schemes and design ideas.

Which channels are bringing most traffic to your store? Which channels do you wish to use to reach more customers this year?

Instagram is probably our main platform and most of our traffic seems to come from there, however since Instagram has changed their algorithm it has been a bit more work for us to maintain the same reach that we had before. Facebook would be the runner up. We are really looking at utilizing Snapchat more, as well as Pinterest.

Swym Shopify Customer Showcase - Tanzee

What made you choose Shopify for Tanzee? How is it helping you accomplish your business goals?

We have actually only just recently switched over to Shopify from a different platform, we changed because Shopify has a lot more tools you are able to utilize to make your site more user friendly and appealing.

Related Article : 5 Powerful Tools for Growing Your Business on Pinterest by Shopify blogs

What is it that Tanzee (as a business) wants to accomplish in 2017?

We are currently working on expanding our range and targeting the international market.

What tools, apps, key metrics do you track and use to understand your business’ health? What apps do you use to help you with your backend?

We have a number of different apps. Our main ones would be a currency converter, an email pop up app and an app for customized receipts.

We love sharing more information about e-commerce best practices that we come across, with our customers. Would you have any cool trick or best practice that you recommend?

Be personable with your customers, as if they were your friends! Always engage on social media and show them how much you care and appreciate about them!

Want us to feature your story here? Write to us, we’d love to hear from you.

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