Swym Customer Showcase – Featuring Sparkle and Whim

Swym Shopify customer showcase Sparkle and Whim

“Outsource the smaller tweaks – focus on customers and getting them what they want”

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Making a business stand out among the many that already exist can be a daunting task. Its been proven time and again that the businesses that truly focus on keeping their customers happy are the ones that are more likely to stand out and succeed. We are thrilled to showcase another Swym customer who believe in keeping their customers happy – featuring Sparkle & Whim. Sparkle and Whim was founded in 2014 with the idea of bringing fabulous, affordable fashion jewelry pieces to every girl. They believe passionately that every outfit deserves a little sparkle, and that every girl should shine. And true to their belief, they want to make great pieces accessible so women can get their very own sparkle on a whim! We love their blog, where they not only talk about jewelry and fashion accessories, but cover some handy food recipes. Do check out their product collections – we believe there is something in there for every girl.

An Interview with Meg Allen – Founder, Sparkle and Whim


Tell us about your business – your mission and what made you start this e-commerce website?

I have always had a passion for accessories.  I love that you can transform a plain outfit into something amazing just by adding the right piece to it.  I want every woman to be able to experience that, so I wanted to assemble a collection that is chic and fashionable, but also affordable.  It’s so much fun for me to pick out the pieces (I hand pick each one, so I love them all), and see which ones women respond to.

Which channels are bringing most traffic to your store? Which channels do you wish to use to reach more customers this year?

We definitely see most of our traffic coming from Instagram.  It’s where we put most of our focus.  I find it to be the most interactive.  It’s so easy for women to scroll through our feed and get a feel for the product.  It’s also given us the opportunity to connect with a lot of bloggers and create relationships with them, which also really helps to drive sales.  I know that Pinterest is supposed to be the number one way to increase sales via social media, so we plan to focus on that a little more in the coming year.

Swym Shopify customer showcase- Sparkle and Whim quote

What made you choose Shopify for Sparkle and Whim? How is it helping you accomplish your business goals?

I chose Shopify because in my research, it seemed to be the most straight forward, user friendly platform.  I made a huge mistake last fall and switched my site over to WordPress and WooCommerce and was back with Shopify within a few months.  I love that the customer service too, is so friendly and quick to help whenever I need it.  They have gone above and beyond for me, several times.  I’ve even become confident enough in the past few months to play around with coding and make some custom changes to my site.  It’s just such an easy platform to work with and it allows me to focus more on my products and marketing.


Related Article : Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest by Shopify blogs


What is it that Sparkle and Whim (as a business) wants to accomplish in 2017?

I think just to continue on the path we are currently on.  We are in our third year and we have seen continual growth, so I would just love to see that continue.  Last year we participated in a few pop up shops and I would definitely love to do more of those.  It’s so exciting to actually see your customer in person and watch them pick out their pieces.

What tools, apps, key metrics do you track and use to understand your business’ health? What apps do you use to help you with your backend?

I’m big on checking Google Analytics (I love seeing those lines dance across the page!).  That’s a big one for me.  The Wishlist+ app has actually been a great addition to that because now I can see whether someone actually is interested in the product they looked at.  I’ve recently installed Sales Pop which I love because people can see what other customers have recently purchased and it helps create a sense of urgency.  The Snappt Instagram Shop adds a different element to the site and gives the shop that much more exposure.  They also provide analytics so I can see what kind of traffic the app is generating.  I think the first app I ever installed was Shippo and I still love it 🙂

We love sharing more information about e-commerce best practices that we come across, with our customers. Would you have any cool trick or best practice that you recommend?

Ask for help!  As I said before, the Shopify gurus have been so helpful in getting my site looking and running the way I want to to be.  I have also found that most of the apps I have installed come along with amazing customer service.  Most are willing to do little custom tweaks here and there if you just ask 🙂  It’s a great way for me to be able to focus more on my customers and getting them what they want.


Want us to feature your story here? Write to us, we’d love to hear from you.

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