Swym Customer Showcase – Featuring Princess for a Day Costumes

Swym_Shopify_Customer_Showcase_Featuring_Princess_for_a_day_Costumes

“Connect with people that already have a following, and have them model or support your products”

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There is no denying the potential fun social interactions that are sparked by dressing up and costuming as the character of your choice. And not just during Halloween, any costume party is a lot of fun. Wonder Woman one day, Batman the next day and an Angry Bird on the other – stepping out of your usual self just never goes out of style. However, providing costumes as a business can be quite daunting. Given that the store would need to keep their catalogue fresh and fun, yet ensure that the outfits are in style, fit the customer’s pocket, and are clean/hygienic for reuse. So, when we came across this Shopify store with such a unique business and via eCommerce, we simply had to showcase their story to understand the mind behind the matter. How they got started, how they see their mission, and their strategy to pursue the same. In this edition of Swym’s Shopify Customer Showcase, we’re happy to feature Princess for a day costumes providing pocket-friendly costumes on rent or for sale. Here is what the owner Michelle, has to say:

“We are a costume shop that specializes in the rental and sales of cosplay quality costumes. Finding the right costumes and accessories can be time-consuming and very expensive. We’re here to simplify the process. Our goal is to help everyone have a perfect costume experience every time. And with our affordable rental prices, now everyone can afford to look their best for every event, whether it be for photoshoots, a Comicon, Halloween, or a child’s birthday.”

An Interview with Michelle Rivera, Owner, Princess for a day costumes


Tell us about your business – your mission and what made you start this e-commerce website?

Our main goal as a company is to provide the best costume experience possible, every time. To be open and honest about all our products. To focus on making superior-quality costumes and cosplay available at affordable prices, and to offer quality and originality in all of our custom products.

For me, the idea for this business started when I was young. Growing up, Halloween was always my favorite holiday and I loved dressing up, but we could never afford nice costumes. We had a box of generic Halloween costumes and every year we had to somehow make up a creative costume with what was in there. I always dreamed of having my own collection of costumes and cosplays from hundreds of different characters. Now that I have kids, I wanted to be able to provide that for them. In fact, my kids practically live in their costumes. My son is a new superhero every day and he wears his costumes down! And yet, I still had trouble finding superior quality costumes. I was spending $30 on cheap character costumes that began to break down within days! So, we started researching manufacturers that made better quality costumes. It all started when we found a company in Mexico that made quality princess-dresses. As we started buying some for our daughter, all our family and friends wanted to know where we got them. Every time we went to Mexico we ended up bringing back more and more dresses, and it just kept expanding from there. First, we started to expand into adult cosplay costumes. And now we are working with manufacturers in Mexico to create our own line of costumes and cosplay shoes to accompany them.

Which channels are bringing the most traffic to your Shopify store? Which channels do you wish to use to reach more customers this year?

Most of our traffic comes locally from people who are familiar with our store. They purchase or pick up their costume rentals in-person. We recently expanded into opening the e-commerce store with Shopify and are slowly starting to build an online presence and e-commerce customers. This year we really want to expand the online channel and start renting and selling nationally rather than just locally.

Swym_Shopify_Customer_Showcase_Featuring_Princess_for_a_day_Costumes

What made you choose Shopify for Princess for a day costumes? How is it helping you accomplish your business goals?

We chose Shopify as our platform for a number of reasons. The first is that it is affordable and easy-to-maintain without constantly needing tech experts to run and maintain it for us. I also liked that it offered connections with hundreds of apps making it easier to customize and adapt. When we opened our online store, the idea was to start transferring all of our orders, both local and national, to our website. It’s helped that goal because it allows us to manually enter orders, to have local orders made online but picked in person, and to have strictly online business as well. It has allowed us to adapt our e-commerce shop to meet our needs.


Related Article:  What Are The Basic E-commerce Metrics I Need To Focus On First by Shopify blogs


What is it that Princess for a day costumes (as a business) want to accomplish in 2018?

We are still in the beginning stages of expanding into e-commerce and our main goal this year is to increase website traffic and to increase online sales and rentals. We are also looking to start having a business presence at Comic Cons.

What tools, apps, key metrics do you track and use to understand your business’ health? What apps do you use to help you with your backend?

We have connected the site with Google metrics and Facebook Pixel to help with all of our metrics tracking. Our focus is understanding conversion, specifically, which activities translate into more sales and conversions. We try to track that across social media, marketing campaigns and activity within the site itself.

The key apps that we use are BookThatApp, for all of our rental items. We use In Stock Alerts to track interest in our items that are for sale or out of stock. We use Kit to coordinate some of our social media and marketing campaigns, and we are currently using Mailchimp for our email campaigns.

We love sharing more information about e-commerce best practices that we come across, with our customers. Would you have any cool trick or best practice that you recommend?

My biggest recommendation is to take advantage of affiliates on social media, especially on Instagram. People are more likely to follow a personal page than a business page, and adding individual accounts as affiliates expands your marketing reach. We have a business account on both Facebook and Instagram and while we are getting a small following, it is growing slowly but steadily. I recently opened a separate cosplay account as an affiliate of the business where my children and I model the costumes that we have for rent. People were much more willing to follow that account than the business one, and that lead to more people checking out the website and business pages. And while we created the affiliate page ourselves, it’s not hard to connect with people that already have a following, and have them model or support your products.


Want us to feature your story here? Write to us, we’d love to hear from you.

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