FAQ: Swym Wishlist+ Shopify App

Can my shoppers share their Wishlist?

Yes. If you are on the free plan , your shoppers can share their Wishlist via Email but for all paid plans, we also support sharing in social media like Facebook, Twitter and google Plus.

Is there a way I can expose the top Wishlisted items on my store?

Yes. As part of our Pro plan and above, we support the capability of showing the top n Wishlisted items of your store as a widget either on your home page or your product page. Similar to the featured collections that you are likely promoting across your site, think of the Top Wishlist Products widget as yet another collection that’s dynamically populated based on your site’s wishlist activity. If you would like to do this yourself, please check out the Top Wishlisted items blog

I use Klaviyo. What is your integration story?

You can create your email templates using your familiar Klaviyo editor and at the time of email send, our app will use those templates and we will send those emails. We will track the metrics for all the emails that get sent out in our dashboard. Please contact us for any deeper integration scenarios.

Do you have reminder emails?

As part of all our paid plans, you can configure the Wishlist reminder emails to bring shoppers back to your store by sending them an email with the items on their Wishlist. From Premium plan and above, you can customize the template of the email that gets sent out as well.

Do you support non-English locales?

Yes we do support the localization of strings within the app in all languages. However, this support is part of our paid plans.

Note: If you have a language picker that allows to switch between languages, we will not be able to detect that and hence we will stick to showing the strings within our UI in only the primary language.

Can I re-target users who have items on their Wishlist?

We support tracking “Add to wishlist” event as part of the Facebook pixel when a shopper adds an item to their Wishlist. You can then use Facebook retargeting channel and create a targeted ad for shoppers who have Wishlisted items.

We support FB pixel support as part of our Premium features available from our Pro and above plans.


Can the outgoing emails be customized?

Yes, we can customize the email templates for customers on a paid plan.

  • Starter and Pro plans gets basic customization like uploading the logo, configuring the From name, From email address and using our email editor to change some content or match the font styles and colors as per your store’s branding
  • Higher plans  – We can do full HTML customization and a mock-up of the email template that you require would be really helpful to process your request faster. Please contact our support team to get this customization done.
Can I customize the Wishlist module and the emails to blend with my Shopify site’s brand?

We do support extensive customization including your own custom branding on our Pro, Premium and Plus plans – our Pro plan are at $29.99/month and the Premium plan are at $59.99/mo and supports up to 50,000 Wishlist items and you can get more information on other features included in this plan here: http://swym.it/apps/wishlist/#pricing.

We have a few plans in our Enterprise tier starting $99.99, with highly varying Wishlist quotas. Do let us know if we can provide any additional information.

How do I change the heart image of the Add to Wishlist button that appears on the product pages?
It is quite simple to change the Add to Wishlist button’s heart image. Just edit the following style for the Wishlist button: swym-button-bar.
1. Before add to wishlist state –
.swym-add-to-wishlist.swym-loaded{background: url(path-to-your-before-image);}
2. After added to wishlist state –
.swym-add-to-wishlist.swym-loaded.swym-added{background: url(path-to-your-after-image);}
I have the launch point in my site’s header, how do I display a counter in header menu

We do not have an out of the box option to display a counter next to the icon in the header menu. However, please use the following API, and attach the piece of code below to the Javascript code on page load. Again for any queries on this please email us and we would be happy to assist further.

function renderWishlistCounter(){
  var element = document.querySelector(“<<replace with selector to element>>”);
  window._swat.renderWishlistCount(element, function(cnt, elem){
    console.log(“debug – renderWishlistCount”, cnt, elem); // Can be removed after verification
    window.SwymCallbacks = [];
I have the launch point to Wishlist+ on my site’s header menu, how do I enable the fave counter beside it?

While we do not have an out of the box  way to add the fave counter in the header menu, you can just add the following piece of code to the Javascript on page load. Contact us if this API does not work for you, we would be happy to assist.

function renderWishlistCounter(){
  var element = document.querySelector(“<<replace with selector to element>>”);
  window._swat.renderWishlistCount(element, function(cnt, elem){
    console.log(“debug – renderWishlistCount”, cnt, elem); // Can be removed after verification
    window.SwymCallbacks = [];
How can I verify that my Wishlist+ module is installed correctly?

Once the Wishlist+ app is installed from the Shopify app store, you will get redirected to the Swym Dashboard so you can finish setting up the module for your site. This is where you specify all the configuration options for your Wishlist+ and publish those settings to enable the module. Once it is published, you can check the following items to verify that the module is configured successfully:

  1. The launch button for the Wishlist button should be visible on your site at the specified position, unless you chose a Custom option for the button.
  2. Clicking on the launch button should launch the Wishlist+ UI module
  3. You should see the “Add to Wishlist” button on  your Product pages
  4. Clicking on the”Add to Wishlist” button on a product should add that product to your wishlist – you should see a notification alert that shows up on the site confirming that the product has been added. You can also launch the Wishlist+ UI to verify that the item now shows up on your wishlist

If you see any issues with any of the above items, please email us about the issue you are seeing so we can investigate and resolve as soon as possible.

How I can make my shoppers aware of the Wishlist feature on my site?

This is a great question because doing this well will ensure that your Wishlist is effective in driving improved engagement, and subsequently more conversions. It is important to recognize the purpose that a Wishlist serves your shoppers – and target those shoppers with the right message to help create awareness. Here are some suggestions:

  1. Choose the branding for your Wishlist+ module to align very closely with your brand – and in a fashion that your shoppers will perceive as fun and engaging. For instance, if you are a fashion brand, you could consider branding it “My Wardrobe”
  2. Ensure the Wishlist is prominently featured on your site – and when someone accesses your Wishlist+ module for the first time, explain its purpose to them in very simple terms. Thankfully, the Wishlist itself is a fairly familiar concept for most shoppers given how prevalent it is, but the “Welcome” message is an opportunity to highlight the differentiation that you offer via the more comprehensive Swym Wishlist+ module. Where possible, you could also send them a “Welcome” email once they start using the feature and highlight the key aspects there as well.
  3. Spread the word via your social media channels when you first launch the feature. This feature is a value-addition for your shoppers that helps enhance their experience of shopping on your site, and using your loyal shoppers to help spread the word can be incredibly effective. You could even consider a contests/giveaways for Wishlist actions that shoppers take and where they share that with their social circle
  4. Send out an email to your email list subscribers announcing the launch of the feature – highlight the key features and give them simple instructions on using the module.
  5. Send smart notifications to shoppers on your site based on their browsing history and usage patterns recommending the Wishlist feature
What metrics can I get access to with Swym Wishlist+?

Swym Wishlist+ comes free with a rich dashboard that gives you deep insights into the engagement you are seeing for your Wishlist module. The Dashboard currently contains an Overall Metrics Summary screen along with the following 4 sections:

  1. Site Activity – Overview of session and device traffic to your site
  2. Wishlist+ Engagement – How your shoppers are engaging with the Swym Wishlist+ module
  3. Conversion Data – Conversion data for your site, both overall and Swym-influenced
  4. Identity Coverage – Data on anonymous vs identified user sessions on your site and how much value they drive


Can I use Swym Wishlist+ if I already have a Wishlist feature on my website?

Technically, yes, you can use the Wishlist+ app if you have another Wishlist already enabled on your site but it will likely become very confusing for your users when they see 2 Wishlists on the site. If  you are really keen on leaving your current Wishlist on the site and enabling Swym Wishlist+, we can help you with a custom implementation that allows you to integrate the two modules = – please email us at support@swymcorp.com if you’d like to explore that.

How is Wishlist+ different from the Wishlist feature that I already have on my e-commerce website?

There are significant differentiators that Swym Wishlist+ provides as an engagement module on your site:

  1. Unlike most other Wishlist solutions, Swym Wishlist+ does not require the user to be logged in to be able to use the feature. We believe the login barrier is a significant one and that its important to make it very easy for users to add products to their collections without being signed on, especially when they are on a mobile device.
  2. Swym Wishlist+ works across devices – your shoppers can access their Wishlist+ contents via your website on any of their devices and have access to their shopping history.
  3. The Swym Dashboard helps provide deep insights into your site engagement from a Products perspective and helps complement the insights that you get from your existing analytics tools like Google Analytics.
What configuration options are available to me for Swym Wishlist+?

We’ve made a concerted effort to minimize the number of steps an admin needs to perform to get Swym Wishlist+ enabled on their site. Once the app is installed, you simply provide the following information to take the module live:

  1. A label for your Wishlist – you’ll want to choose a label that users will identify with your branding. Creating a cool and hip experience around your “wishlist” can help drive much better engagement over time, so please choose your branding accordingly
  2. Skin color for the Wishlist+ UI module – you could either choose the color picker we provide, or directly specify the HEX code for your desired color.
  3. Position for the Swym Wishlist+ anchor button: This is a floating button that can be positioned in one of four predefined locations on your site (mid-right, mid-left, bottom-right, bottom-left). Alternatively, you could choose to add it in your site’s menu as a menu item or as a custom anchor to your site instead of these pre-defined positions, and link it to the Wishlist+ module on your site (This blog post covers adding Wishlist on the header option in more detail)

Once you provide these, simply click on Publish to take the module live on your site – that’s it!

How do I install Swym Wishlist+ on my Shopify site?

The Swym Wishlist+ app is available for download via the Shopify App store. Simply click on the Get button on the page, provide your store information and the app will then install on your site. Once the install is complete, you’ll be redirected to your Swym Dashboard page to configure the module for your site.

Do I need to know how to code to install Swym Wishlist+? How long does installation take?

You do NOT need to know how to code. We have a very intuitive on-boarding experience that gets you set up within a couple of minutes.

Does Swym Wishlist+ have any pre-requisites for installation?

Swym Wishlist+ is supported on all Shopify tiers. Having your store hosted on Shopify is the only pre-requisite that we have to install the Wishlist+ app.

Is Swym Wishlist+ a free app?

The Swym Wishlist+ app comes with a FREE plan that offers a fairly complete set of Wishlist capabilities to get you started but comes with a limited quota of Wishlist actions that are supported. Our paid plans start at $9.99/mo ($8.49/mo – when you sign up for an annual plan) and the paid plans offer a higher quota of wishlist actions for your store and include an array of sophisticated capabilities to help you get the most out of your Wishlist module. For more information on our pricing plans, please visit our Pricing page.

Why do I need a wishlist for my ecommerce site?

Wishlists allow shoppers to maintain curated collections of products that they are interested in but aren’t necessarily looking to purchase right away. Its important to recognize that shoppers might go through a long consideration phase before they ultimately decide to make a purchase, and having this curated list handy while they are in their consideration phase can be very helpful. They also serve as useful reminders when shoppers might have gotten distracted and forgotten to finish the purchase journey that they started on. Having a simple-to-use wishlist is critical to driving sustainable engagement with your shoppers.

From the e-commerce site’s perspective, wishlists also arm the marketer with powerful signals that reflect shoppers’ purchase intent and can be used to effectively target those users with relevant content, promotions etc. Also, from an ecommerce site buyer’s perspective, wishlists can also help provide insights on demand for various products and influence their purchasing decisions for the business.

What is Swym Wishlist+?

Swym Wishlist+ is a Shopify wishlist app you can install on your site to provide your shoppers with a personalized shopping assistant module that organizes the Wishlist history. The goal for Wishlist+ is to make it easy for shoppers to Pick up where they left off. As opposed to traditional Wishlists, Swym Wishlist+ doesn’t require users to be logged in for them to use the module.

Also, Wishlist+ is inherently cross-device and will allow your shoppers to access their wishlist contents on any of their devices while visiting your site.

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