Sometimes after you install an app from the Shopify app store, you see no visible changes to your store’s website and that makes you wonder if the app is even working. The Swym “In Stock alerts” [...]
- Embed an Add to Wishlist action on any of your marketing channels – Swym Relay[…] forget to inform your shoppers abou...
40% of consumers begin an activity on one device and traverse to another to finish the purchase. (Source-Listrak) It is evident that consumers are now using an array of devices (read: mobile [...]
Abandonment rate, a tricky yet beautiful metric! I call it beautiful because if you understand this metric, it would clarify some parts of the biggest mystery in e-commerce history- why are my [...]
It is no secret that the vast majority of visits to your e-commerce site are happening on a mobile device. And given that these devices are always on, always within reach, and filled with an [...]
Customers interact with brands using multiple devices, through varied channels. As a result, there is an abundance of data along the dimensions of Velocity, Variety and Volume (the 3Vs that [...]